Independent software engineer
Beirut, Lebanon

Engineering useful digital products, end to end.

I'm Adam Al Zoabi. I define, design, and build web and mobile products—from the first system decision to the interface people use every day.

Selected work

Focus

Product systems
Web applications

Selected sectors

Education
Publishing & logistics

/01

Selected work · 2024—2026

Products built around real workflows.

/01

Interactive publishing platform

Live product

Plumati product interface

Plumati

A digital authoring environment that moves books beyond static pages and gives creators a richer way to teach, explain, and engage.

Product need
Authors needed a way to build learning interactions directly into their digital books without reducing the reading experience to a conventional course page.
My role
Product design and full-stack implementation of the author and reader experiences, with a focus on making interactive content feel native to each chapter.
  • Embedded quizzes
  • Flashcard activities
  • Custom code widgets
  • Chapter mini games
Visit live product
/02

Learning and certification platform

Live product

Pedatraining product interface

Pedatraining

A structured course platform designed to make a large curriculum easy to navigate and every learning milestone visible.

Product need
The product required a clear hierarchy for five subjects, ten courses within each subject, and an individual certificate path for every completed course.
My role
Design and development of the learning journey—from course discovery and progression to the completion and certification experience.
  • Five subject areas
  • Fifty structured courses
  • Course completion flow
  • Individual certificates
Visit live product
/03

Education consultancy website

Live website

Cedars Education product interface

Cedars Education

A focused consultancy website connecting Lebanese students with accessible study opportunities at Malaysian universities.

Product need
Prospective students needed one credible place to understand the complete journey—from choosing a university to visas, accommodation, and arrival.
My role
Website strategy, interface design, and implementation shaped around clarity, trust, and direct access to the consultancy team.
  • University guidance
  • Application support
  • Visa assistance
  • Accommodation and arrival
Visit live product
/04

Local delivery application

In development

Wejhetak product interface

Wejhetak

An upcoming mobile product built around a simple promise: make local delivery feel direct, dependable, and easy to follow.

Product need
The product is being designed to reduce friction between a delivery request and its completion while keeping the customer informed.
My role
Product definition, experience design, and application development are currently in progress.
  • Mobile-first experience
  • Delivery requests
  • Order visibility
  • Local service model

Release in progress

/05

Point-of-sale system

Built product

APOS product interface

Concept presentation · Interface shown for presentation

APOS

A focused point-of-sale system built for the everyday checkout needs of a mini market and candy shop.

Product need
The shop needed a dedicated retail system suited to a mixed catalog of mini-market essentials and candy products.
My role
Product design and implementation of APOS as a purpose-built checkout system for the shop.
  • Retail checkout
  • Product catalog
  • Mini-market use
  • Candy-shop use

Release in progress

/02

Capabilities

One accountable process across definition, design, engineering, and delivery.

  1. 01

    Product definition & interface design

    Turning an early idea into a clear product structure, user journey, and interface system before implementation begins.

  2. 02

    Web applications

    Building responsive, interaction-rich products where the interface, application logic, and content model work as one system.

  3. 03

    Mobile products

    Designing and developing focused mobile experiences around real tasks, clear states, and efficient everyday use.

  4. 04

    Full-stack implementation

    Connecting polished front-end experiences with dependable data, authentication, business rules, and operational workflows.

  5. 05

    Digital identity

    Creating practical visual systems that give a product consistency across its interface, public website, and communication.

/03 · Working approach

Clear decisions before more code.

Good software is not a collection of screens. It is a sequence of decisions about people, information, constraints, and maintainability.

  1. 01

    Understand

    Define the user, the business need, and what success means.

  2. 02

    Structure

    Map the workflows, information, states, and technical boundaries.

  3. 03

    Build

    Develop the smallest complete version with a coherent design system.

  4. 04

    Refine

    Test real use, remove friction, and strengthen the product over time.

/04 · Contact

Have a useful product to build?

Share what you are trying to create, improve, or clarify. I'll reply directly by email.